December 21, 2007
The Power of Video - Using Video In Product Marketing
I was in a pool hall the other day when I saw something that caught my eye. There were TVs throughout the hall and each one was broadcasting a different music video channel. The TV that was directly beside me is what caught my eye.
The TV was broadcasting a video that I knew I had never seen before, yet it featured a performer that I instantly recognized. I knew right away that I was seeing the new Bruce Springsteen video. As soon as I saw the video, I whipped out my ellphone and sent myself an email to remind me to buy the album when I was in front of my computer. As soon as I finished sending the email, I was struck by the effectiveness of the music video.
In today's internet marketing circles, it is a given that videos are a very effective marketing tool. No one will dispute this fact because everyone knows that they work. A video will raise conversion rates and increase traffic. Not sometimes, not once in a while, but pretty much every single time. What I was left thinking about that fateful day shooting pool was, if I know that videos are effective, why am I not using them?
I thought back to the last dozen marketing campaigns that I built and not one included a video promotion. I was racking my brain to come up with a good reason why not. I couldn't come up with a good reason so I decided right then and there to remedy my situation. I decided to start including videos in all my marketing endeavors from then on.
The next time I sat at my computer to work, I started brainstorming video ideas, but I realized that creating a video isn’t nearly as easy as I thought. There are a lot of variables involved and a lot of questions that need to be answered. The more I researched about using videos, the more questions I had. I seemed to be going around in circles. It was then that I found this product, which helped me and I think could help you too. It’s called Video Profits.
iVideo Profits is a step by step guide to creating excellent marketing videos. Video Profits is the most comprehensive and informative eBook I've seen on the subject. It talks about everything from creating content, to formatting the video, to deciding which website is the right venue to post it to. If you aren't yet using videos to promote your online business, this is the time to start.
Go check out iVideo Profits to see why.
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Tags: web video, web video guide, video marketing guide, video advertising, ivideo profits, video marketing
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